It was a hand of fate or a mere coincidence, but on the eve of his arrival in Thailand, Dietrich fell into the hands of a list of the ten largest Japanese businessmen. Oddly enough, the first place in it was occupied by the man who “brought” the energetic Lipovitan D. to Japan.
The decision was taken. Mateschitz got the idea to create an energy drink with the prospect of world domination. His partner was Chalermo Yoovidhya, owner of TC Pharmaceuticals, which not only distributed Blendax, but also produced Kratingdaeng.