IQOS

Delivering a smoke-free transformation

This is the biggest shift in the history of Philip Morris International. Our transformation has been many years in the making, and thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.

Why are we doing this? It’s the right thing to do. There are an estimated one billion-plus smokers in the world, and they should be encouraged to quit. But for those adult smokers who would otherwise continue smoking, we want to provide them with smoke-free alternatives. 

Our Smoke-Free Products

It’s our goal to replace cigarettes with the smoke-free products we’re developing and selling. These products are designed to create a nicotine-containing tobacco vapor, without burning and smoke.

 

~11.7 million*

ADULT SMOKERS HAVE ALREADY STOPPED SMOKING AND SWITCHED TO IQOS

Our current smoke-free product portfolio contains four products in various stages of development and commercialization. Our heated tobacco system IQOS, the first of these products, has been already launched in many markets around the world.

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